We love a challenge, and sometimes our suppliers come up with crazy situations. How do you display a company in a trade show that markets things that cook as well as things that freeze.
Fire and Ice was the concept, and making this display stand out was fun.
In addition, a trade show has about 5 seconds to capture the attention of the visitors, so the booth was bright, but also very sparkly. Interactive pedestals that spelled out words associated with cooking meant that visitors stopped, became engaged and remembered the experience.
All without becoming overwhelmed in a trade show with 200 other vendors. It’s memorable.
